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There have been many many tools / systems / methods developed to try and help people find content that matches their tastes but the sheer volume of writing being produced makes it almost impossible for anyone to break through.
Ironically, I'm one of those many millions of people with a blog and things to say and, sadly, no measurable audience. A plethora of "Social Media" experts are popping up claiming to know the secret sauce to getting a group of people to pay attention to you. I tend to be skeptical of their claims. The strategies and techniques they espouse make sense. The problem of scale still persists.
So if anyone happens to read this post that has had some success growing their online presence either for themselves or their business then drop a comment in the box down below and share some secret sauce with me!